Whitespace snowboarding is Shaun White’s active lifestyle brand debuting with a limited-edition line of snowboards. The snowboards feature a directional twin shape and a camber profile. The brand will be sold through Backcountry. The snowboards will also have Shaun’s signature style and come in different colorways.
Shaun White’s active lifestyle brand debuts with limited-edition line of snowboards
Shaun White has made the transition from professional snowboarder to active lifestyle brand with the introduction of Whitespace. The partnership between the three-time Olympic gold medalist and the premier outdoor specialty retailer Backcountry has created an active lifestyle brand inspired by the freedom to create and reach one’s potential. Initially, White has released a small line of snowboards and outwear.
Backcountry has been pushing boundaries in outdoor style for 25 years, and its latest partnership with Shaun White aims to combine their influences and visions. The result will be a lifestyle brand that resonates beyond the snowsports community.
Brand will be sold through Backcountry
Shaun White, a three-time Olympic gold medalist and the most X Games gold medalist in history, has teamed up with Backcountry snowboarding to launch a new active lifestyle brand called Whitespace. The new brand embodies the concept of personal freedom and personal potential.
The backcountry snowboarding market is growing rapidly, especially in North America. Sales of backcountry equipment are up 76 percent from last year, according to the SIA and The NPD Group. Splitboards, the backcountry sister of the snowboard, have also grown considerably. The company is selling splitboards faster than regular boards this year.
Boards feature directional twin shape
A directional twin shape is a cross between a twin and a directional snowboard. It has similar lengths at the nose and tail but a slightly softer nose to provide better pop out of turns and easier backward riding. This shape allows the board to float and control in deep snow while ensuring that you can stay stable in turns.
It’s a versatile board that can be used either way up or downhill. The directional twin shape provides instant responsive control and is ideal for intermediate and advanced riders. The board comes in an embossed leather band and a custom-designed box. It’s also the first official board in a Sean White collection, which will drop later this season.
A camber profile is a shape that determines how a board feels on the snow. It is the opposite of rocker. A camber profile looks like an upside-down arch, and a rocker profile looks like a concave curve. The length of the camber and rocker sections can vary considerably.
The first step in finding the best camber profile for your needs is experimenting with different boards. A cambered board has a smoother feel on the snow than a rocker board. A cambered board is also less likely to catch the edge.
Unlike the flex of other sports equipment, snowboard flex is not standardized from manufacturer to manufacturer. Instead, the flex is described on a scale of 1-10, or as “soft to stiff.” Flex is important because each board is unique, so you should check the flex of your board before you buy.
Flex refers to the amount of give in the board’s body from the front tip to the tail. A board with a high longitudinal flex is more responsive to pressure exerted by the arms and feet. A snowboard with a lower longitudinal flex is less responsive to pressure from the arms.