Santa Cruz Skateboards are known for their colorful and bold graphics. These graphics are the reason why Santa Cruz Skateboards are so appealing to skaters and make them a viable commercial choice. Many of these designs have become iconic pieces of skate-related artwork. Famous examples of these artworks include the Independent Truck Company logo, the Steve Olson checkered board graphic, the Jeff Grosso toy box series, and Jason Jessee’s Poseidon deck. Other designs include the Salba Tiger and the Natas SMA Panther. The Santa Cruz Skateboards logo was created by Jim Phillips, who was inducted into the Skateboarding Hall of Fame.
Santa Cruz Skateboards is an iconic brand with a rich history. Founded in 1963 by Richard Novak and his partners Doug Haut and Jay Shuirman, the company is one of the oldest and most revered skateboard brands in the world. Since the early days, the Santa Cruz logo has become synonymous with hardcore skateboarding.
The shop, housed in a modest building since 1969, has a unique and quaint vibe. Surrounding the shop are surfboards, surfboard gear and a lingering surf industrial smell. Unlike many surfboard makers, Haut is one of the last to make surfboards on site.
The iconic red dot logo, which first appeared on Santa Cruz skateboards in 1978, is one of the most recognizable brands in the skateboarding world. Designed by Jim Phillips and Jay Shuirman, the logo has become a cultural icon that transcends skateboarding and the city of Santa Cruz itself.
Santa Cruz skateboards are designed with the skater in mind. The brand is an American sports equipment distribution company based in Santa Cruz, California. It was founded by Richard Novak, Doug Haut, and Jay Shurman, and is an acronym of their surnames.
Santa Cruz Skateboards’ grip tape
Santa Cruz Skateboards has a large selection of skateboarding essentials, including grip tape that is long-lasting and features a gritty texture. The company also sells wax that keeps rails and curbs super slick. The grip tape comes in a variety of colors and features a Santa Cruz dot logo at the center.
Artwork by Jim Phillips
Jim Phillips is a graphic artist best known for his skateboard and surf artwork. He was born in San Jose, California and has lived most of his life in Santa Cruz, California. He has been recognized for his skateboard designs, including the famous Screaming Blue Hand logo. Jim Phillips art – book on Amazon.
Collaborations with other brands
The collaboration between Santa Cruz skateboards and Madson sunglasses celebrates the legacy of Jim Phillips’ Screaming Hand art. This iconic skate logo, created in 1985, continues to inspire skateboarders of all ages. In fact, Thrasher magazine named it the most recognizable skate logo ever. Madson’s collaboration with Santa Cruz also includes a line of sunglasses, including the Classico, which is modeled after a timeless 1950s look. Both designs feature subtle wraps.